5 Ways to Strengthen Membership Loyalty in Your Small Staff Association

Mar 13, 2015 BY Francis Ssennoga

In small staff associations, it is not easy to cultivate a loyal membership. There are so many ways member growth can stagnate or decline. Many association leaders are scratching their heads to keep their associations attractive and that way avoid falling member numbers. I have five ways here below that will help strengthen member loyalty. See what works in your case.

Incentive or Reward Points Program
You have to proactively cultivate membership loyalty with an actual program. A membership incentive or rewards points program is something members appreciate as an exchange for their participation. Increased participation earns members points that can be converted into meaningful value. You could give away software, gadgets, air tickets, shopping vouchers, free consulting sessions, fitness lessons, etc. This will cement the relationship members have with your association.

Loyalty Management Tool
You actually need an actual software tool to keep track and measure membership loyalty. uraccess.com has such a tool as one of its features and it is tied to dues and fees members pay. You can set your rewards program to give member a number of points per set dollar amount. Then you can encourage members to get to a certain number of points to receive specific rewards. The tool can make them see their points and how many they have to get to receive a specific reward. This is great a win for both the association and for members.

Quality Relationship Building
Members can sense when genuine efforts are not being made to make them feel special. This could be through bad marketing and communications, bad service delivery and a bunch of other factors. Email marketing is one way to keep members engaged although you have to know what relevant content members would like to receive. Whichever way you do it, rich relationships mean increased value for members and you have to make sure that this is the case.

Member Directories and Profiles
Members need to know each other to start relationships among themselves. A good system can help you make this happen. uraccess.com supports member profiles and directories that can be used by members to learn a little bit about each other. Members won't be loyal to a group of strangers; they would rather be part of a familiar community of shared interests.

Customer Service
In your small staff association, make sure you have a tool to track member issues and enable effective solution delivery. Any organization needs a software tool to run its key processes. When you go to order a Take-away meal, there is a system where they punch in your order to make sure you have been served satisfactorily. They have a way to measure that encounter and make improvements if required. Associations are not exceptions. A casual approach to customer service is a recipe for disaster.

Do you know of any other ways to grow membership loyalty in your small staff association? Please share your insights.

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5 Ways to Strengthen Membership Loyalty in Your Small Staff Association

In small staff associations, it is not easy to cultivate a loyal membership. There are so many ways member growth can stagnate or decline. Many association leaders are scratching their heads to keep their associations attractive and that way avoid falling member numbers. I have five ways here below that will help strengthen member loyalty. See what works in your case.

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